digital signage

5 Ways Technology and Digital Signage can Revolutionize Your Medical Practice

Before Y2K, very few healthcare facilities had a desktop or laptop computer in the doctor’s clinic. Very few hospital lobbies had a digital signage screen to show the patient queue. Some clinics had a bulky desktop on their waiting room, but very few doctors enjoyed use of this technology.

Now, my dentist, physical therapist, general practitioner, and ENT all have at least one hi-tech gizmo in their office. That’s not even including their smart phone.

Tech is Changing Healthcare, Better Adapt before You’re Outdated

Gadgets and the advancement in technology are creating a revolution in the healthcare industry. It’s affecting how healthcare professionals and patients go about their treatments and other health concerns.

Tablets, smart phones, apps, cloud-based services, and remote monitoring apps are changing the healthcare landscape.

If you’re adaptable to changes, these technological advancements will make your life – as a patient or medical professional – easier.

5 Examples of Medical Professionals Using Gadgets and Digital Signage in the Clinic

  1. Educating Patients and Sharing Health Information via Tablets and Smart Phones

Years ago, when you wanted to show your patient a picture to explain their health problems, you’d point to a poster in your clinic. Sometimes, you’d use a desktop to read their patient information or play educational videos.

digital signage, healthcare technology

As of 2012, about 62% of more than 3000 physicians surveyed owned a tablet and about half of them use it in their daily practice. Now, there’s a high probability even more doctors use their personal gadgets at work.

As for patients, they don’t mind that their physicians use a tablet at all. In fact, whereas a desktop makes them feel that it diminishes the doctor-patient interaction, they don’t feel the same way about tablets.

Dentists, for example, who use saved videos or images on their phone, to explain how a patient’s teeth moves when they have dental braces, are seen as more effective by their patients. I guess it helps to know the pain they feel means their tooth alignment is getting better.

  1. Minimize No-Show Patients and Fill-Out Last Minute Cancellations

For some patients, going to the doctor or calling to set an appointment is a challenge in of itself. It’s a chore! People are busy. And let’s face it, who likes going to the doctor?

That’s why so many people set healthcare appointments, only to cancel—sometimes at the last minute.

Then there’s the I-need-a-doctor-NOW patient, who’s in an emergency and needs to be seen immediately. Teeth pain, allergic reactions, or a ruptured eardrum, which is exactly what happened to Cyrus Massoumi, when he was on the way home to New York in 2007.

How long did he have to wait to see an ENT? THREE DAYS.

Three days trying to cope with the excruciating pain in his ear. That’s when he had a light bulb moment.

He decided to start ZocDoc, an app and web service that lets users find a doctor and book appointments in real time. This is great for patients, right? But what’s in it for doctors?


Photo from Zocdoc

Healthcare professionals can register their practice on Zocdoc’s database, so people can find them under their location and specialty. While some healthcare professionals were hesitant during Zocdoc’s initial years, they soon found out it’s a great way to fill last minute cancellations and find new clients.

Another tool you can check is Setmore, an online appointment and schedule managing application that allows patients to book consultations. It also sends them email or text notifications ahead of time, to minimize no-shows and prevent cancellations.

  1. ‘Shorten’ a Patient’s Waiting Time

Did you know the average waiting time for a patient is about 24 minutes?

Use digital signage screens to shorten your patients’ waiting time by starting the consultation way before they step into the clinic or treatment room. For instance, the waiting hall outside an ultrasound room can have a digital signage screen showing a how-to video for certain X-ray and MRI procedures.

Another strategy is to record yourself answering common patient questions, and then load it onto the screen. Doing this can reduce a patient’s perceived wait time, because he’s learning something valuable and probably related to what he’s going to consult with you.

Digital signage networks can install a screen in your facility for free, as long as you agree to them playing relevant ads of local businesses in your area.

  1. Track Medicine Intake Compliance

The more medicines a patient drinks, the harder it is to keep track of them. That’s why patients taking multiple medications at different doses or schedules often have a poor compliance rate. WHO’s data states only 50% of patients in developed countries stick to their prescribed medication.

digital signage, medicine intake tracking

Photo from Dosecast

Photo from Medisafe Project Ltd

Photo from Medisafe Project Ltd

digital signage, medicine tracker

Photo from: Mango Health

That’s a low rate! And it’s a problem technology can easily solve. Patients can choose from a variety of apps to track their medicine intake. Below are some options:

  1. Apps for Buying and Saving on Medicine

Speaking of medicines… Several apps help users to refill their mail service prescription and over-the-counter medicine. Some apps just offer price comparison and coupons from nearby pharmacies. Whatever the case, you can suggest these apps to your patients, especially those who keep forgetting to buy their medicines.

  • CVS/Caremark: Refilling mail order prescriptions, track prescription history, and other features
  • GoodRx: Find the best price for a drug, including pill images and listed side-effects, plus coupons for different medicines and pharmacies.

Ready for Healthcare 2.0?

Screens aren’t going anywhere. Their uses are multiplying at an exponential rate. Now we use them on watches, fitness trackers, digital signage, and almost everywhere we can convert into a ‘smart’ gadget.

It’s time for you to adapt, if you haven’t already. How you use technology in your practice can spell the difference between loyal patients and one-off consultations.

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